As Atomi looked to build brand awareness in Victoria, we developed a campaign centred around the brand positioning of “Made to engage with learners today”. The campaign brought the brand to life through considered art direction and messaging designed to connect with learners and educators.

I led the design direction of paid media and OOH creative across the campaign, adapting the core idea into formats spanning paid social, digital out-of-home and print. I also supported the campaign’s photography production, scouting and coordinating talent, and assisting with styling and direction. Messaging was tailored to different stages of audience awareness and product benefits, with creative designed specifically for each placement.